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Privacy Policy

Last Updated and Effective Date: August 27, 2026

Trekker Auto LLC ("Trekker," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit www.trekkerauto.com (the "Site"), purchase our products, communicate with us, sign up for marketing communications, or otherwise interact with Trekker.

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with Trekker, we may collect the following categories of personal information.

Information You Provide to Us

This may include:

  • Your name, email address, telephone number, billing address, and shipping address.
  • Order information, including products purchased, order history, returns, exchanges, warranty claims, and delivery information.
  • Vehicle information, such as vehicle year, make, model, trim, and other fitment information you provide when shopping for products, requesting products, or saving vehicles to your account or garage.
  • Account information if you create or use an account on our Site.
  • Communications you send to us, including customer service inquiries, product requests, reviews, feedback, and other correspondence.
  • Marketing preferences, including whether you have subscribed to our email communications.
  • Information you provide in connection with promotions, surveys, competitions, or similar activities.

Payment Information

Payments are processed by Shopify and/or third-party payment providers. Trekker does not generally store or have access to your complete credit or debit card number. We may receive limited transaction information, such as payment status, payment method, billing information, and transaction identifiers.

Information Collected Automatically

When you visit or interact with our Site, we and our service providers may automatically collect information such as:

  • IP address.
  • Browser type and operating system.
  • Device type and device identifiers.
  • Cookie and advertising identifiers.
  • Approximate location derived from your IP address.
  • Pages viewed.
  • Products viewed, searched for, or added to your cart.
  • Purchases and other conversion events.
  • Links and advertisements clicked.
  • Referring website or advertising source.
  • Dates and times of visits.
  • Your interactions with pages and features of the Site.
  • Information about how you interact with our advertising and marketing.

We may collect this information through cookies, pixels, tags, scripts, session analytics tools, and similar technologies.

2. How We Collect Personal Information

Directly From You

For example, when you:

  • Make a purchase.
  • Create an account.
  • Enter vehicle information.
  • Contact customer service.
  • Request a product for your vehicle.
  • Submit a review or other feedback.
  • Subscribe to marketing communications.
  • Participate in a promotion or survey.

Automatically

We automatically collect certain information when you interact with our Site through cookies, pixels, analytics tools, advertising technologies, and similar technologies.

From Service Providers and Business Partners

We may receive personal information from companies that help us operate our business, including:

  • Shopify.
  • Payment processors.
  • Shipping and logistics providers.
  • Advertising platforms.
  • Analytics providers.
  • Fraud prevention providers.
  • Customer service providers.
  • Marketing providers.

3. How We Use Personal Information

We may use personal information to:

  • Process, fulfill, deliver, and manage orders.
  • Process returns, exchanges, refunds, and warranty claims.
  • Match products to your vehicle.
  • Save vehicle information and provide vehicle-specific shopping experiences.
  • Recommend products that may fit your vehicle.
  • Communicate with you about orders, deliveries, products, or customer service inquiries.
  • Operate, maintain, troubleshoot, and improve our Site.
  • Understand how customers use our Site.
  • Personalize your shopping experience.
  • Send marketing communications where permitted by law.
  • Measure the effectiveness of our advertising and marketing.
  • Conduct analytics and understand website performance.
  • Display or facilitate customer reviews and other customer-generated content.
  • Detect, investigate, and prevent fraud, security incidents, abuse, or unlawful activity.
  • Protect Trekker, our customers, and others.
  • Maintain accounting, tax, transaction, and business records.
  • Comply with legal, regulatory, and contractual obligations.
  • Establish, exercise, or defend legal claims.
  • Carry out a merger, acquisition, financing, restructuring, sale, or other business transaction.

4. Analytics, Advertising and Tracking Technologies

We use third-party technologies to understand how visitors use our Site, improve our services, measure advertising effectiveness, and market Trekker products.

Google Analytics

We use Google Analytics to understand how visitors interact with our Site. Google Analytics may collect information such as device and browser information, approximate location, pages visited, session information, interactions with the Site, and other usage information. We use this information to measure traffic, understand customer behavior, improve our Site, and evaluate website performance.

Google Ads

We use Google Ads to advertise Trekker products and measure the effectiveness of our advertising. Google technologies may collect or receive information about interactions with our Site, advertising identifiers, device and browser information, product views, purchases, and other conversion events. Where enabled, these technologies may also be used for remarketing or to help provide advertising that may be more relevant to you.

Meta / Facebook Pixel

We use Meta advertising technologies, including the Meta Pixel. The Meta Pixel may collect information about your interactions with the Site, including pages visited, products viewed, products added to your cart, purchases, device and browser information, online identifiers, and other website activity. We use this information to measure advertising performance, understand how customers interact with our advertising, and help deliver or optimize advertising on Meta services such as Facebook and Instagram.

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors use and interact with our Site. Microsoft Clarity provides behavioral website analytics that may include information about page navigation, clicks, scrolling, mouse movements, device and browser information, session activity, and similar interactions. Clarity may use cookies and other technologies to associate activity across pages or sessions. We use this information to identify usability issues, understand website behavior, and improve the customer experience.

Shopify Analytics

Shopify may process information relating to Site usage, transactions, devices, customers, and interactions with our store to provide ecommerce functionality, analytics, fraud prevention, personalization, and related services.

5. Email Marketing

We use Shopify Email to send marketing communications to customers and subscribers who have agreed to receive them or where otherwise permitted by law.

Marketing communications may include information about:

  • New products.
  • Promotions.
  • Special offers.
  • Vehicle-specific products.
  • Trekker news.
  • Other products or services that may interest you.

We may also collect information regarding how recipients interact with our marketing communications, such as whether an email was delivered, opened, or clicked, to the extent such information is available.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Even if you unsubscribe from marketing communications, we may continue to send transactional or service-related communications regarding orders, accounts, returns, warranties, customer service, or other interactions with Trekker.

6. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the Site, remember your preferences, understand how visitors use our Site, measure performance, and support advertising and marketing.

Essential Technologies - These are used for functions such as checkout, shopping carts, account access, security, fraud prevention, and remembering essential preferences.

Analytics Technologies - These help us understand how customers interact with the Site, including which pages and products are viewed and how visitors navigate the Site. These include technologies associated with services such as Google Analytics and Microsoft Clarity.

Advertising Technologies - These technologies help us measure advertising performance and may help us deliver advertisements that are more relevant to you. These include technologies associated with Google Ads and Meta advertising services.

Depending on your location, you may have the ability to control or opt out of certain non-essential cookies or tracking technologies through privacy controls available on our Site. You may also adjust your browser settings to block or delete cookies. Blocking cookies may affect certain functionality of our Site.

7. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business.

Shopify - Our online store is hosted and operated using Shopify. Shopify may process personal information in connection with providing ecommerce, checkout, payment, analytics, security, fraud prevention, personalization, marketing, and related services.

Payment Providers - Payment processors, banks, credit card networks, and other financial service providers may process information necessary to complete transactions and prevent fraud.

Shipping and Fulfillment Providers - We may provide information such as your name, delivery address, telephone number, email address, and order information to warehouses, carriers, logistics providers, manufacturers, or other providers involved in fulfilling or delivering your order.

Technology and Business Service Providers - We may disclose information to providers that assist us with hosting, ecommerce, customer service, communications, email marketing, analytics, website optimization, data storage, security, fraud prevention, accounting, and other business operations.

Advertising and Analytics Partners - We may disclose or make available certain online activity, commercial information, and identifiers to companies such as Google, Meta, Microsoft, and Shopify for analytics, advertising measurement, audience creation, personalization, or advertising. Depending on applicable law and the technology involved, these disclosures may be considered a "sale," "sharing" of personal information, or processing for "targeted advertising," even where Trekker does not receive money in exchange for the information.

Legal and Regulatory Disclosures - We may disclose information when reasonably necessary to comply with applicable law, respond to lawful governmental or regulatory requests, enforce our agreements, investigate fraud or security incidents, protect Trekker's legal rights, or protect the rights, property, or safety of our customers or others.

Business Transactions - Personal information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, investment, financing, restructuring, bankruptcy, sale of assets, or similar corporate transaction.

8. Sale, Sharing and Targeted Advertising

Trekker does not sell personal information in the traditional sense of exchanging customer information for money.

However, certain advertising and analytics technologies used by Trekker may involve disclosures of personal information that are considered a "sale," "sharing," or processing for "targeted advertising" under certain U.S. state privacy laws. This may include information disclosed through technologies associated with Google Ads, Meta, Shopify, and other advertising or analytics providers.

Where applicable, you may opt out of these activities through the Your Privacy Choices, Do Not Sell or Share My Personal Information, or similar privacy control available on our Site. Where required by applicable law and supported by our systems, we will also process recognized browser-based opt-out preference signals, such as the Global Privacy Control (GPC).

9. U.S. State Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

  • Confirm whether we process your personal information.
  • Access personal information we maintain about you.
  • Request correction of inaccurate information.
  • Request deletion of certain personal information.
  • Obtain a copy of certain personal information in a portable format.
  • Opt out of the sale of personal information.
  • Opt out of the sharing of personal information.
  • Opt out of targeted advertising.
  • Limit certain uses of sensitive personal information where applicable.
  • Withdraw consent where processing is based on consent.
  • Appeal certain decisions we make regarding your privacy request.
  • Exercise your rights without unlawful discrimination.

These rights are subject to applicable exceptions and limitations.

To exercise a privacy right, contact us at info@trekkerauto.com or use the privacy request or opt-out mechanism available on our Site. We may need to verify your identity before processing certain requests. Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf. We may require appropriate verification of the agent's authority.

10. California Privacy Notice

This section provides additional information for California residents and, where applicable, serves as part of our notice at collection under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA").

During the preceding 12 months, Trekker has collected the following categories of personal information and may have disclosed certain categories in ways that constitute "selling" or "sharing" under the CCPA.

We do not sell personal information for monetary consideration. However, advertising and analytics technologies may involve disclosures that constitute "selling" or "sharing" under the CCPA even where no money is exchanged. The categories of third parties to whom such information may be sold or shared include advertising and analytics providers, such as Google and Meta, and other technology providers that support our advertising activities.

California residents may have rights including:

  • The right to know what personal information we collect, use, disclose, sell, or share.
  • The right to access personal information.
  • The right to request deletion.
  • The right to request correction.
  • The right to opt out of the sale or sharing of personal information.
  • The right to limit certain uses or disclosures of sensitive personal information where applicable.
  • The right not to receive discriminatory treatment for exercising CCPA rights.

You may exercise applicable rights by contacting info@trekkerauto.com or by using the privacy choices or data-sharing opt-out functionality available through our Site. We do not knowingly sell or share the personal information of consumers under 16 years of age.

11. Promotions and Financial Incentives

From time to time, Trekker may offer discounts, promotions, or other benefits to customers who choose to participate in marketing programs or provide certain information. If a particular promotion constitutes a "financial incentive" or similar program regulated by applicable privacy law, we will provide any additional notice required by law when you enroll. Participation in such programs is voluntary, and any applicable terms will be presented with the relevant offer.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. The retention period may depend on factors including:

  • The nature of our relationship with you.
  • Whether the information is needed to fulfill an order.
  • Warranty or product support requirements.
  • Accounting and tax requirements.
  • Fraud prevention and security.
  • Legal and regulatory obligations.
  • Applicable statutes of limitation.
  • The need to establish or defend legal claims.

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with our practices and applicable law.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no website, computer system, database, or method of transmission over the internet can be guaranteed to be completely secure.

14. Sensitive Personal Information

Trekker does not intentionally request sensitive personal information such as Social Security numbers, government identification numbers, health information, biometric information, or precise geolocation information through the ordinary operation of our Site. Payment information may be processed by our payment providers as necessary to complete transactions. Please do not provide sensitive personal information to Trekker unless reasonably necessary for a specific interaction with us.

15. Children's Privacy

Our Site and products are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete it. We also do not knowingly sell or share for targeted advertising the personal information of individuals where applicable law requires prior consent because of their age.

16. Third-Party Websites and Services

Our Site may contain links to websites, social media platforms, payment services, or other services operated by third parties. Trekker is not responsible for the privacy practices of third parties. Their handling of personal information is governed by their own privacy policies and terms.

17. International Processing

Trekker and our service providers may process or store information in the United States and other countries. Privacy and data protection laws may differ between jurisdictions. Where required by applicable law, we will take appropriate steps in connection with international transfers and processing of personal information.

18. Do Not Track and Global Privacy Control

Some browsers provide a "Do Not Track" setting. Because there is not a universally accepted standard for responding to traditional Do Not Track signals, our Site may not respond to those signals. Where required by applicable law, we recognize and process supported universal opt-out mechanisms, such as the Global Privacy Control (GPC), as a request to opt out of applicable sale, sharing, or targeted advertising activities.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technologies, service providers, legal requirements, or privacy practices. When we update this Privacy Policy, we will update the "Last Updated and Effective Date" shown at the top. We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact:

Trekker Auto LLC
Email: info@trekkerauto.com
Website: www.trekkerauto.com
Mailing Address: 5900 Decatur Street, Unit J10, Ridgewood, NY 11385, United States